Easy Crypto
Turning Obstacles into Opportunities
Client
Services
Sector
Year
Easy Crypto
R&D Tax Incentive
Software & IT
2024
Overview
Easy Crypto, an innovative platform revolutionising cryptocurrency transactions in New Zealand, was having trouble accessing crucial tax incentives. By teaming up with Swell, they unlocked significant financial resources, enabling them to reinvest in other innovative projects. With Swell’s expert guidance, Easy Crypto capitalised on funding opportunities, driving substantial business growth.
About
Easy Crypto is all about making digital currency investments accessible and secure for everyone. But despite their forward-thinking approach, they found navigating the complex world of tax incentives a real challenge. "We knew there were opportunities out there, but figuring out the details felt like navigating a maze," shares Anna Walmsley, Easy Crypto's COO.
Challenges
Lack of Specialised Knowledge
Easy Crypto struggled with identifying eligible R&D activities and expenditure. They knew there were opportunities but found it difficult to navigate the complexity of the system.
Limited Resources
As a rapidly growing business, Easy Crypto was extremely busy managing its day-to-day operations and innovation projects. They didn’t have the internal capacity to dedicate time and resources to navigating the complex tax incentive processes.
Time Sensitivity
Easy Crypto faced significant pressure to meet the tight deadlines associated with R&D tax incentive applications. Without expert support in understanding the regulators requirements, meeting these deadlines would have been extremely challenging.
Why Swell
Easy Crypto turned to Swell because of its deep expertise in securing non-dilutive funding for innovative businesses. "What stood out to us about Swell was their in-depth understanding of the RDTI process and their relationships with Callaghan Innovation and the IRD," Anna explained. Swell’s reputation for delivering tailored advice and their proven track record in successful RDTI applications made them the perfect partner. Their hands-on approach ensured Easy Crypto received the guidance they needed to navigate the complex funding process.
Impact & Value
By partnering with Swell, Easy Crypto successfully tapped into tax incentives, unlocking financial resources that had been out of reach. "Working with Swell was a game-changer for us" Anna remarked. This new found support allowed Easy Crypto to reinvest in their business, driving further innovation and growth. Swell’s end-to-end support — from identifying funding opportunities to ensuring compliance — was vital to this success.
Unlocked Financial Resources
Swell helped Easy Crypto successfully access previously untapped tax incentives, providing a significant financial boost to reinvest in further innovation.
Simplified Complex Processes
Swell's expert guidance transformed what was a confusing and daunting process into a straightforward, manageable task, ensuring compliance and efficiency.
Accelerated Business Growth
With newfound financial support, Easy Crypto was able to fuel business growth and innovation, driving forward their internal deliverables and enhancing their market position.
Conclusion
The collaboration between Easy Crypto and Swell highlights the vital role expert guidance plays in accessing innovation funding. With Swell’s help, Easy Crypto overcame significant challenges and unlocked valuable financial resources. This case study exemplifies Swell's commitment to helping New Zealand businesses achieve their innovation goals through strategic funding solutions.
On Swell's Expertise
"Swell really knows their stuff when it comes to innovation funding. They took what felt like a total headache and made it easy to navigate. Their team was right there with us, breaking down the complex stuff and guiding us every step of the way. We wouldn’t have had the confidence to dive into these opportunities without them." — Anna, Easy Crypto.
On The benefits